The food service sector in Italy strengthened in 2023, as confirmed by positive data for Bars, Street Food, and traditional restaurants. Let’s take a closer look at the results presented during the Aigrim Day 2023 and explore the outlook for 2024, with a focus on food and wine tourism, the driving force of the past year.
Food Service Data in Italy Presented by Aigrim
During Aigrim Day 2023 on December 5th, data highlighting the growing relevance of the food service industry in Italy was presented.
With an 8.1% increase for Bars, 5.6% for Street Food, and 5% for traditional restaurants, the sector is experiencing a revival after the challenges of the pandemic, with forecasts indicating a return to pre-Covid levels by 2024.
Global Data and Forecasts
On a global scale, the sector reached a value of €2,626 billion in 2022, with Italy reaffirming its position as the second-largest market in Europe. Projections for the period up to 2027 indicate significant growth across Europe and Asian countries.
Forecasts based on a survey commissioned by Booking for 2024 reveal that gastronomy will be one of the main drivers of tourism. In particular, Italian food service holds a prominent place among the preferences of foreign tourists visiting the country.
With a tourism-driven demand exceeding €20 billion, food service represents one of the primary gateways to the culture and identity of a country.
Food Service in Italy. The Power of Local Authenticity
Food and wine experiences continue to play a fundamental role in Italian tourism, emphasizing the economic and cultural importance of the food service sector. It is essential to revitalize local traditions to reinforce Italy’s unique position on the global stage.
The FIPE-Confcommercio Federation actively promotes and protects small local businesses, helping showcase regional specialties and high-quality products worldwide.
2023 marked a year of growth for the food service sector, with even brighter prospects for 2024, thanks to food and wine tourism. Italian food service, with its strong cultural value, stands out as a distinctive element in the global tourism landscape, attracting an audience increasingly eager to experience the country’s authentic culinary traditions.