Tourism in Italy in 2023 and the Hotel Industry
Tourism in Italy in 2023 is undergoing interesting developments, with significant changes in visitor flows and the hotel industry. Recently, ISTAT – the Italian National Institute of Statistics – released preliminary data that helps us understand how the situation is evolving. Although there are still clear differences compared to the period before the Covid-19 health emergency, the hotel industry has experienced a boom in bookings, making 2023 potentially the most profitable year ever for the hospitality sector.
Tourism in Italy. General Trends in 2023
According to the preliminary data released by ISTAT and confirmed by tourism operators, there has been an increase in the number of American tourists visiting Italy, while domestic tourism remains a challenge, influenced by the rising cost of living and the revival of outbound travel after Covid-19.
Between January and August, total tourist arrivals increased by 4% compared to 2022. However, there are significant differences between foreign visitors (+10%) and domestic tourists (-2%). Compared to 2019, total visitor numbers have not yet fully recovered (-4%), particularly in the domestic tourism sector (-6%).
Foreign Tourism vs. Proximity Tourism
An analysis of the top 20 inbound tourism markets in Italy in 2022 reveals that Italian tourism is primarily driven by proximity travel. This type of tourism focuses on exploring destinations that are close to home—places often overlooked precisely because they are too familiar and part of daily life.
Visitors from central and northern Italian regions, as well as from central European countries, play a significant role in proximity tourism. More and more foreign visitors are choosing quieter, less crowded destinations, favoring slow and regenerating travel experiences.
On a monthly basis, tourism saw a significant increase in January (+49% compared to 2022), but growth slowed in the following months, with some declines in June (-1%) and July (-13%). Domestic tourism performed worse at the beginning of the summer season, with declines in May, June, and July, followed by a slight recovery in August (+2%).
Despite the stagnation in Italy’s economy in late 2023, tourism continues to be a driving force. The spending of foreign tourists in Italy increased significantly in September 2023, helping to sustain economic momentum.
ITALY as a Luxury Destination. A Boom in Hotel Bookings
The Italian hotel sector has experienced an unprecedented boom, with a 28.8% increase in bookings in the third quarter compared to 2019. Forecasts suggest that 2023 could be the highest-grossing year ever for 41% of Italian hoteliers, according to Booking’s Barometer.
2023 is the year of luxury. Travelers’ preferences are shifting toward high-end experiences, with a remarkable 57% increase in the number of 5-star hotels over the past decade. Italian hospitality businesses are adapting to these changes by embracing new technological trends and implementing sustainable initiatives.
While the global economic situation may impact the recovery, the positive outlook in the hotel industry suggests an exciting dynamic for the Italian tourism market.
In conclusion, the tourism landscape in Italy in 2023 appears dynamic and promising, particularly in terms of hotel bookings and the promotion of local destinations.
If you are planning a visit to Veroli and wish to immerse yourself in the authentic beauty of this destination—combining luxury experiences with outdoor activities and the exploration of unspoiled landscapes rich in art and history—we invite you to consider Hotel Filonardi.
Located in the heart of the city, this hotel offers not only high-quality services and comfort but also breathtaking panoramic views, scenic trekking trails, gourmet cuisine featuring refined flavors, and a welcoming atmosphere.
Booking your stay at Hotel Filonardi will not only guarantee you an extraordinary hospitality experience but also contribute to supporting local tourism.